Because of a very small market share in the US, few consumers have had real-world exposure to Nokia’s devices and the leading technologies they employ. To address this, we create interactive product demos that highlight some of the key features of the devices. These portable experiences are housed on the Nokia website, on their social properties and on carriers websites.
NOKIA USA ON PINTEREST
With the brand’s focus on imaging technologies, our Pinterest strategy engages users and builds awareness around share-worthy photographic content. A variety of themed boards, original imagery and quarterly contests give our small but highly engaged community a number of ways to participate with the brand.
SOCIAL RESPONSE CAMPAIGN
What do you do when leaked images undermine the launch plans for a new, flagship device? In this case, embrace it and the traffic generated. When images of the Lumia 928 were leaked a full week before the product announcement, my team and I scrambled to produce a teaser campaign, revealing a key benefit and supporting video online and in social media each day. The result was the most successful social media campaign ever for the brand, with an average of 250,000 unique visitors daily, countless shares and high interest in the device at retail.