Hi, I'm Bob
I am a senior creative leader with over 18 years of digital marketing experience, or close to as long as the Internet has existed. I am currently SVP Executive Creative Director at Wunderman NY, and am responsible for all creative produced on multiple accounts as well as mentoring and managing the creative department.
My history in brief: I started out in print, but jumped to multimedia design in the mid '90s before rising through the ranks in digital agencies to the position I hold today. Along the way I learned a ton about marketing and strategy, shared it with my teams, acquired lots of new skills, won a slew of new business and grew businesses organically, too.
Speaking of new business, I’d have to say my string of new biz wins is what I’m proudest of. Since becoming an ECD in 2006, I led the creative on pitches that added the following logos to the client rosters of the agencies where I've worked: Canon USA, ING Direct, Barilla, Playskool, GSK/Boostrix, Pernod-Ricard, Campbell’s Kitchen, Kodak, CVS Caremark, Citibank and — the pinnacle for me personally — Levi’s.
Working digitally for so long, I've acquired an extensive background in website development, user experience, online advertising, apps, eCRM, promotions, email marketing, mobile, experiential and other digital platforms. I’ve used these skills for Absolut, Coca-Cola, CoverGirl, Gerber, Johnnie Walker, Land Rover, M&M Mars, Nokia, NYCEDC, Pantene, Progressive and Samsung.
If awards float your boat, I’ve won them too: Addy’s, @adtech, Casie, Caples, Echo, IAB Mixx, OMMA, One Show Interactive, Webby’s, as well as recognition from creative showcases The FWA’s, Mobile Marketer, Luxury Daily, Directory and Creativity.
Want to know more? View my resume or contact me at blukasik@gmail.com
