Let yourself shine! The launch of a new brand platform and a reformulated product line called for a revamped website for the world's biggest hair care brand, and this redesign made the most of the key equity. 

With a limited color palette of gold, white and touches of blue, the look and feel was luxurious, sparkling, stylish, and allowed the gorgeous beauty and product visuals to, well, shine. A beautifully animated masthead kept the shine factor alive on every page.


An interactive product tool let the visitor explore the collections by line, or by the end look she desired. Throughout the site cross-promotional callouts drove to a robust diagnostic tool as well as an area dedicated to the science behind the products.


The Tips & Advice section held stylists' tips and the diagnostic tool, which worked in conjunction to help the visitor find the exact product mix and care prescription that would return her hair to lustrous health and beauty.


Completing the site was an area dedicated to special offers, such as sampling programs, and a robust, personalized CRM program that delivered care and styling tips.